Supporting the Dementia Friends Campaign

Published: February 2020

We’re working with the Association of Convenience Stores (ACS) and the Alzheimer’s Society to help convenience retailers and colleagues better understand and support customers living with dementia.

Fluid Design Studio has created a video, online guides and a booklet on Supporting Vulnerable Customers, to encourage retailers to better assist customers in their community.

The campaign is part of ACS’ 25th anniversary activity and aims to create 25,000 Dementia Friends in the convenience sector to help customers, colleagues and communities affected by dementia.

Dementia is the 21st century’s biggest killer in the UK. Someone develops the condition every three minutes, but too many face it alone and without adequate support, even though two thirds of people with dementia live in their local community.

For more information on becoming a Dementia Friend visit:

ACS Dementia Guide