Fluid: Brand Strategy. Brand Delivery.

Elevating and driving ambitious businesses through strategic brand design, visual identity systems and brand coaching

Since 2001, we’ve designed with understanding and purpose, supporting business leaders and their marketing, public/external affairs and communications teams. We’ve built brands with impact and credibility for a broad range of organisations in the UK and around the globe, developing an expertise in branding and design consultancy for trade associations and professional bodies.

At Fluid, we help ambitious businesses transform who they are and how they appear in the world. Through thoughtful brand strategy and considered design execution, we bring clarity, cohesion and confidence to brands across sectors.

Whether you’re launching something new, repositioning an existing brand, or looking to scale with intention, we combine strategic insight with creative craft to deliver branding that resonates.

Your trusted, brand-delivery partner

• Strategic thinking meets design expertise
• Graphic design for digital, social media, live events and print
• Decades of experience, future-focused approach
• Collaborative, clear, and invested in your growth

From challenger start-ups to established businesses ready to evolve, we work with teams who understand that brand is more than just a logo—it’s the engine of your reputation and relevance. It’s a promise to your audience—trust is everything. We offer branding and high-quality design that hinge on insight, human understanding, and strategic thinking to ensure credibility in your market.

As organisations’ often-siloed internal and external marketers and designers increasingly use tools like Canva, Adobe Express and generative AI to simplify and expedite basic design tasks, a visual brand strategy and consistency of its application now become paramount.

Brand strategy

Define what you stand for. We uncover your purpose, positioning and personality — giving your brand a clear direction and voice.

Brand audit

A comprehensive review of your brand’s current position in the market and its effectiveness in communicating who you are, what you do, and why it matters. It helps you understand how your brand is performing visually, verbally, and strategically across all touchpoints, both internally and externally.

Brand architecture

Structure your brand for growth. From product lines to sub-brands, we shape coherent systems that scale with your business.

Visual identity design

Bring your brand to life visually. We craft logos, typography, colour palettes and design systems that express your essence.

Brand guidelines

We create a framework for your visual identity, fostering brand guardianship and giving you the tools to ensure brand consistency across all your marketing communications.

Brand coaching and consultancy

Empower your internal teams. Through workshops, training and one-to-one guidance, we help align and galvanise your employees around your brand’s core narrative.

Brand delivery

Extend your brand across all touchpoints ensuring consistency and impact at every interaction.

• Graphic design
• Digital design and content generation
• Illustration and infographics
• 3D visualisation
• Motion graphics, animation and video
• Responsive website design and development
• Social media graphics
• Brand and customer experience
• Live event, conference & exhibition graphics
• Reports, brochures, guides and leaflets
• Corporate strategy and transformation documents
• Advertising and direct mail
• Packaging, point of sale and retail graphics
• Photography and art direction
• Signage design and production
• Branded merchandise and promotional gifts

Specialist design support for public/external affairs communications

We design memorable campaigns, industry reports and guidance that explain complicated issues and give insights into different sectors. Fluid tell that story via a wide range of collateral to cut through with your audience and drive engagement.

Three decades of expertise in live events, conferences and exhibitions

Our extensive knowledge in brand environment gives your organisation the best impact and delegate experience.

Who we work with

We work with a range of organisations big and small across multiple sectors, including start-ups, SMEs, government, local authorities, charities and trade associations. Partnering with executive teams, we see the visual brand as a key tool in executing a broader transformation. It can communicate a new leader’s ambitions for the business, galvanising a shared vision with employees, partners and investors.

Whether you’re a business leader, part of a marketing communications team or a public/external affairs professional, we support you and your organisation to communicate better and be successful.