ACS

ACS (Association of Convenience Stores)

ACS (Association of Convenience Stores) is the trade association for over 50,00 local shops, supporting members through effective lobbying, advice and networking opportunities.

We’re proud to have worked with ACS since 2001, leading to when a full rebrand delivered in 2007. Subsequently we have built a comprehensive visual identity and supported ACS’ marketing and communications teams with the design of multiple projects.

These include regular research based reports and video animations which give a snapshot of the convenience industry, helping raise awareness of issues affecting the sector, such as violence against retail staff and supporting vulnerable customers. We have used detailed Illustrations and infographics as a method of helping simplify and explain complex regulatory issues.

  • Brand strategy
  • Branding
  • Brand development
  • Design
  • Digital
  • Video / animation
  • 3D visualisation
  • Illustration
  • Infographics
  • Live event branding
  • Industry reports
  • Advice and best practice guides
  • Campaigns and communications
  • Social media graphics
2019 identity refresh including brand guidelines – updating the original, Fluid designed visual identity from 2007
Brand identity refresh including brand guidelines and brand architecture – updating the original, Fluid designed visual identity from 2007
ACS reports
ACS reports
ACS reports
ACS reports
ACS reports
ACS reports
ACS forecourt 3D render
The Forecourt Report – 3D visualisation for cover image
The Forecourt Report – 3D visualisation for cover image
The Forecourt Report
ACS Conference branding and venue graphics
ACS Conference branding and venue graphics
ACS conference
ACS conference
ACS conference banner
ACS conference banner
The Crime Report
The Crime Report
The Crime Report
Banners, pledge boards and literature for ACS’ Parliamentary Reception, at the Palace of Westminster
Banners, pledge boards and literature for ACS’ Parliamentary Reception, at the Palace of Westminster
ACS’ Parliamentary Reception
ACS’ Parliamentary Reception
ACS campaign film in association with the Alzheimer’s Society to promote and create 25,000 Dementia Friends in the convenience sector
ACS crime guidance
Male hand is browsing an online shop which is selling shoes on digital tablet
Primary authority assured guidance to explain key issues, regulations and best practice for retailers
Primary authority assured guidance to explain key issues, regulations and best practice for retailers
Product display
High Fat Sugar & Salt (HFSS) regulations, product display
guidance for retailers
High Fat Sugar & Salt (HFSS) regulations, product display guidance for retailers
ACS advice leaflet
ACS advice leaflet
ACS advice leaflet
ACS advice leaflet