Cold Chain Federation

Cold Chain Federation is the voice of the temperature-controlled supply chain in the UK. The Federation’s members are made up of businesses who operate frozen and chilled storage facilities and/or temperature-controlled distribution vehicles. Simply, they are the supply chain behind how we buy our food in supermarkets.

Previously known as FSDF (Food Storage & Distribution Federation) until 2019, we conducted a comprehensive brand audit leading to a new visual identity including the bold step to change to the organisation’s name and modernise how it communicates.

We wanted to retain the Federation’s positive, existing attributes, while adding new, progressive brand traits: dynamic, innovative and energetic. The primary logo for the Cold Chain Federation was designed to act as a visual explainer of the industry to those outside; a chain of four linking symbols each representing: frozen and chilled – storage – distribution – onward network (retailers).