Global Cold Chain Alliance

The Global Cold Chain Alliance (GCCA) is a US based international association, representing all major industries engaged in temperature-controlled warehousing, logistics and transportation. GCCA unites all partners to be innovative leaders in the movement of perishable products globally.

Fluid was asked to conduct a full brand audit and brand strategy review, giving an oversight of the organisation’s current visual identity across all divisions and product lines. The brand audit has provided the CEO with a comprehensive summary of branding and marketing collateral, feeding into a strategic review of the business.

An annual report was designed, giving a summary of GCCA’s advocacy, training and events programmes across the world.

• Brand audit
• Brand strategy
• Brand design
• Annual report design and artwork
• Social media graphics