Backed by the Home Office, the ShopKind campaign is uniting the retail sector to tackle violence and abuse against shopworkers by asking people to ShopKind when in stores.

We were delighted when approached to design the branding and campaign materials aimed at consumers and shopworkers.

The brief was to:

  • Encourage positive behaviours in shops.
  • Acknowledge the important role of shopworkers.
  • Highlight the scale and impact of violence and abuse against shopworkers.

Our solution was a simple, bold, vibrant and approachable brand identity, aimed to positively encourage changes in behaviour, rather than a finger wagging approach.

The simplicity of the design allowed it to be equally eyecatching and effective for both online and offline media, including social media videos, static graphics and in-store posters and POS materials.

This broad range of campaign materials can be downloaded here at the National Business Crime Centre’s website:

Support for the campaign has been nothing short of sensational, with the UK’s major retailers all actively supporting ShopKind, including Sainsbury’s, John Lewis & Partners, Tesco, Asda, Homebase, M&S, Superdrug, Boots and many more.

  • Brand identity
  • Brand development
  • Strategy
  • Campaign communications
  • Design
  • Video / animation
  • Social media graphics
  • Visual assets design & artwork
Logo and brand guidelines
Logo and brand guidelines
Social media graphics
Social media graphics
Social media videos and graphics adopted by major UK retailers
customer facing digital display and print posters
EE and Homebase stores promote the campaign with a customer facing digital display and print posters
Staff facing posters
Staff facing posters
In-store consumer facing media – shelf sliders
In-store consumer facing media – shelf sliders
supported by all these companies