We worked with Wiliam Reed Business Media’s market insights division, HIM/MCA, to rebrand the business to Lumina Intelligence.
Lumina leads in providing analytics data on global food, drink and nutrition sector sales and trends.
Focusing on the name Lumina, meaning ‘light’ (from the Latin ‘lumen’) led to the creation of a set of visual brand elements evoking the name.
Warm lighting effects were combined with sector photography for context, complementing a bright colour palette.
We developed a ‘projection of light’ based graphic element to hold the Lumina Intelligence logo, allowing consistent application across all communications including reports, advertising and digital output.
- Brand development
- Digital presentations design
- Visual assets design & artwork